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AI customer support for Shopify stores

Customer support, sorted.

Sorted. reads every email, checks the Shopify order and writes the reply in your voice, or sends it for you. Your customers hear back in minutes. You get your evenings back.

14-day free trial No card needed Nothing sends without your say-so
What it does

The busywork, handled. The judgement calls, yours.

Most support email is the same dozen questions. Sorted. answers those properly, with the real order in front of it, and hands you the ones that need a person.

Reads every email

Each message is sorted by topic, urgency and mood the moment it lands. Angry or time-critical? It's flagged to the top, not buried.

"Still waiting, this is the third time I've asked"Urgent · Upset
"Can I change my delivery address?"Orders · Calm

Checks the Shopify order first

Before it writes a word, it looks up the order: what was bought, whether it's shipped, the courier and the tracking. Replies start from facts, not guesses.

Order #1042 found sam@…
Shipped yesterday, Royal Mail due Thu

Drafts in your voice

Your tone, your sign-off, your policies. Every edit you make teaches it, and your knowledge base keeps it accurate.

Auto-send, with undo

Switch it on one category at a time. Every auto-reply waits a few minutes, so you can always pull it back.

Sending in 4:52Undo

Returns, by your rules

Set your returns window and conditions once. A tidy returns form collects the details, and replies follow your policy every time.

A help centre that writes itself

Spot the questions you answer every week, turn them into articles, and give customers a searchable help centre with your name on it.

Chat on your website

A friendly assistant on your shop that can check an order, suggest products and hand over to your team when it should.

Ask AI about anything

"Which orders are late this week?" "Who's waiting on a refund?" Ask your inbox in plain English and get the answer with links.

A proper team inbox

Assign tickets, @mention a colleague in a private note, pin the important bits and see who's handling what. Nobody answers the same email twice.

Daily reports that matter

What came in, what was sent, what's still waiting and which orders are late, in your inbox each day. Plus analytics when you want to dig in.

How it works

Set up before lunch.

No developers, no migration project. Connect two things, watch it work, then let it off the lead when you're ready.

Connect your mailbox

Point Sorted. at your support inbox. New emails are read as they land and every thread stays together.

About 5 minutes

Connect Shopify

Orders, tracking and products flow in, so every reply knows exactly what the customer bought.

About 5 minutes

Watch it draft

For the first week or two, it drafts and you send. Tweak anything; it learns your tone and policies as you go.

Your first week

Switch on auto-send

Category by category, let it reply on its own. Tricky, high-value or upset customers still come to you.

When you're ready
You set the guard railsConfidence thresholds, order-value limits and which topics may ever auto-send.
Undo is always thereEvery automatic reply waits in a short queue before it goes, with one-click undo.
Your data stays yoursWe never sell it, it isn't used to train AI models, and you can have it exported or deleted whenever you ask.
Add-ons

Made for specialists, too.

Some shops need know-how a general assistant doesn't have. Add-ons teach Sorted. your trade, and switch on in a click.

Add-on

Car audio pack

For shops selling CarPlay / Android Auto retrofit kits and car audio: a Wrong wires page with an AI agent that identifies connectors from photos and chases customers, a daily adapters-to-order report, and car-fitting know-how in every AI reply.

  • Wrong wires, caught early. Spots customers whose car needs a different adapter and identifies connectors from their photos.
  • A daily adapters-to-order report so the right parts go out first time.
  • Car-fitting know-how built into every AI reply: models, years, head units and harnesses.
Pricing

Pay for the inbox you have.

Every plan starts with a 14-day free trial. No card needed, cancel whenever you like.

Starter
£49/ month

For a small shop getting its inbox under control.

  • One support inbox, AI drafts every reply
  • Shopify order lookups in every answer
  • Help centre and returns form
  • 2 team members
Start free trial
Scale
£299/ month

For high-volume teams and multiple brands.

  • Everything in Growth
  • Unlimited team members
  • Priority support from a real person
  • 5,000 conversations a month
Start free trial

Compare every plan in full

Questions

Good questions.

Will it send replies without me?

Only if you switch that on, and only for the categories you choose. Out of the box, Sorted. drafts and you send.

Even with auto-send on, it holds back anything it isn't confident about, orders over your value limit and customers who are clearly upset. Every automatic reply waits a few minutes first, so you can undo it.

Which email providers does it work with?

Your support inbox connects over standard IMAP and SMTP, so Gmail and Google Workspace work out of the box, as do most other email providers. Replies go out from your own address, so customers just see you.

Do I need Shopify?

Sorted. is built for Shopify stores: order lookups, tracking, refunds and products all come from your Shopify admin. You can connect your mailbox first and add Shopify a few minutes later.

Will it sound like a robot?

It writes like you do. You set the tone and sign-off, it learns from every edit you make, and it uses your own knowledge base and policies, so replies sound like your shop rather than a call centre.

What counts as a conversation?

Each new customer conversation the AI works on counts once, however many replies it takes. If you go past your monthly allowance, emails still arrive and your team can answer them; the AI simply pauses drafting until next month, or until you upgrade.

Which AI does it use, and is my data used for training?

Sorted. uses Claude, from Anthropic, through their commercial API. Under those terms your data isn't used to train their models. Your customers' data is processed only to run your support, and you can have it exported or deleted whenever you ask. The details are in our privacy policy and DPA.

Can I cancel any time?

Yes. Plans are monthly with no contract. Cancel from your billing page and you keep access to the end of the period you've paid for, with time to export your data.

Your inbox, sorted.

Start a 14-day free trial. No card, no contract, and you'll see your first drafts today.